multi-channel :: interactive :: marketing :: channel :: mobile :: strategy :: Chicago :: Thought Motor - Ideas, activated.

For a leading marketing and loyalty services firm, Thought Motor developed a mobile services plan to enable consumers to access our client's services where and when they were needed. The company's CMO and CEO sensed a market opportunity and wanted to exploit it. Unfortunately there was a great firm was running on lean resources and needed

Working closely with a cross-functional team, we

• clarified the actual market opportunity present within a lot of market hype
• developed a product roadmap based on revenue opportunity and client's ability to execute
• created initial designs to facilitate resource review and bidding process
• proposed a range of internal approaches and external vendors to achieve product release

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