| Case Study: Acquisition & Investment Analysis |
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Our client, a private equity firm, was considering a position in an underperforming marketing services provider. The target company had been a pioneer in its field, bringing disruptive technology to a previously staid industry. But in recent years the company suffered from aggressive competition, lack of innovation and high management churn. A strategy of regular acquisitions could no longer offset declines in the base business. We served as partners in due diligence, complementing our client's financial expertise with a review of the company from an operating perspective. We conducted an assessment of the company's products, core competencies, culture and competition. We then collaborated with our client to develop a range of operating scenarios - which became a key component of the ultimate investment decision.
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