multi-channel :: interactive :: marketing :: channel :: mobile :: strategy :: Chicago :: Thought Motor - Ideas, activated.

Clients frequently ask us to evaluate the readiness of an organization, or help them vet potential candidates for key positions, to ensure that their companies are geared for success in pursuing a strategy or opportunity. We've done this both as part of broader engagements and as a standalone gig.

Examples:

• For a private equity firm seeking to revitalize a media company in its portfolio, we developed options to move from a legacy management-driven structure, to an innovative and agile market-driven culture
• For a pharmaceuticals manufacturer that was adding a dedicated interactive marketing function, we created specifications and interviewed prospective candidates for these new positions
• For a telecommunications company with a large, established direct marketing department, we advised our client on reporting structures and integration of a new e-mail marketing team.

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