Business Strategy and Innovation

We help companies identify and exploit opportunities to create, expand and grow businesses, usually by harnessing technology in new way. Much of our work is with clients that are fully rooted in technology, such as purely Web-based businesses; but we're just as likely to help manufacturing or pharmaceuticals firms use technology-enabled methods to improve their marketing and sales efforts.

We take an immersive approach, balancing client input, objective data and our own industry experience and insight. We deliver carefully considered assessments and plans to help our clients introduce new products and business strategies.

Through our work in diverse industries, we have helped our clients:

Develop integrated marketing and sales efforts across channels such as Web, catalog and phone
Design products that exploit new channels and trends, such as mobile and social media
Quantify market demand and actual revenue potential associated with new products
Separate technological hype from true business opportunity - and align resources accordingly
Combine and analyze data in new ways to identify high-value customers
Assess and develop team readiness to pursue new products and plans

We've helped a lot of great people innovate and achieve results across some fantastic businesses. If you've got an idea that needs to be activated, let's talk to see how we can help.

multi-channel :: interactive :: marketing :: channel :: mobile :: strategy :: Chicago :: Thought Motor - Ideas, activated.